OK, I’ll shut up about the ‘Be More Dog’ campaign. This is my equivalent of one of those cartoons of Calvin from Calvin and Hobbes pissing on the logo of whatever your football team’s arch enemy is.
Tag / be more dog
The great debate
Just to make it clear, there’s nothing wrong with being a dog, I just resent being told to be more like one. And the big irony about dogs is that most of the breeds are man-made, as frame four shows. The shivering whippet, the bug eyed chihuahua, the basset that is barely able to waddle three steps without injuring a joint, the ridiculously coiffed toy poodle – all selectively bred to the point of malfunction in order to serve man
Sandy, the friendly dog from this summer’s big storyline makes a guest appearance as the dog spokesman.
Cattist discrimination
Cattist discrimination: it’s everywhere in the media. You can in see it in movies like Lady and the Tramp, and Cats and Dogs. And now the advertsiers are moving in. Cats are lazy and untrustworthy, they say, so be more dog.
This campaign is for O2, the mobile phone company. Be more dog, be more sociable, be excited by gadgets, do exciting new stuff with mobile phones, and above all, be subservient to your telecommunications overlords or they won’t throw you any bones.
Incidentally, O2 have a quiz where they determine how dog you are. According to O2’s marketing department I am 42% dog, which is about 40% more than I was hoping for. I’m so cat I don’t even have a mobile phone. Why should I want one anyway? Idiots will only ring me up and woof at me.