Every year about this time a yellow bear infests the BBC with his cheery bonhomie and mysterious eye injury. It’s Pudsey the bear, the mascot of the BBC’s annual Children in Need appeal. It’s a very worthy cause, raising millions of pounds each year for the care of disadvantaged children all over the UK, but at the same time, whenever the BBC decides to plug one of ots pet projects the BBC does tend to overdo it a bit, blasting you with heart rending bear-related appeals using every medium at its disposal (and let’s face it, that means all of them!). So this year Smith and Jones have come up with their own counter appeal.